Sashi Anantham

Associate Principal Consu...

Sashi Anantham is an Associate Principal with IQVIA, a role which he has held for over seven years. Sashi has worked extensively in the commercial advisory space for both prescription and consumer health / OTC businesses throughout his tenure with IQVIA. Sashi’s current focus is on understanding how OTC markets evolve in response to consumer behaviour, particularly since the onset of COVID-19, with his areas of study including market characterisation, consumer preferences, price architecture, and brand equity. Sashi has also completed a PhD and subsequent post-doctoral research on the genetics of antibiotic resistance in human commensal Escherichia coli.