The customer journey of modern pharmacies

Join international sales director for BD Rowa in Germany, Dirk Bockelmann to find out how your pharmacy can address the consumer needs for convenience and extraordinary shopping experiences.

The customer journey in a pharmacy starts several steps before the point of dispense. Consumers and patients are used to a high level of convenience in eCommerce (Amazon) and retail (grocery) shopping, and this experience needs to be reflected in pharmacy.

Dirk will provide examples and case studies of overseas customer journeys and advise how these can be used in Australian pharmacies.

When: Friday 7 September, 10.00am – 10.45am

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